The A-Z program for exactly how the fck to show up on TikTok as an online business owner


IT'S A BEAUTIFUL DAY TO GET VISIBLE AS FRIGGIN PIE ON THE BEST AWARENESS SOCIAL MEDIA PLATFORM AROUND (WITH 1.6 BILLION ACTIVE MONTHLY USERS)
You landed here because you're a service based business owner. NOT AN INFLUENCER. I see you, I feel you, I made this for YOU!
TikTok is not only set up to push your content out to new people every single time you post, but its search engine functionality allows people to continue discovering you through your content WEEKS, MONTHS AND YEARS LATER...HELLLLLLLO LONGEVITY!
No really...TikTok videos index on Google AND within the TikTok search engine!
The Online Business 'Tok program was created specifically for my online business owners, because influencer strategy and business owner strategy is so fundamentally different on TikTok and I'm here to break it down for you step by mothafckin step!
***Before you continue reading, you must be willing to post 2x/day, 5 days a week for at least 6 weeks as you begin. These videos can be as short as 30 seconds. It's a VERY low lift. As a chronic illness girlie and mom of a 4-month-old, I pinky promise it's nothing crazy!
If you can't commit to this right now, Online Business 'Tok likely isn't the right fit for you at the moment***
Setting up and optimizing your TikTok profile so people can find you through search and immediately see the next step to take
Editing video content on TikTok
Bing Bang Content: The content system to NEVER run out of content ideas again
How to structure and create talking videos on TikTok
Using ChatGPT/AI to create juicy TikTok concepts (NOT USING IT FOR SCRIPTS) I'm literally going to call this "So you're gonna use ChatGPT anyway, here's how to effectively use it for TikTok" LOL
Using Creator Search Insights (TikTok's in-app tool that provides you with personalized information on topics people are searching for on TikTok!)
My exact LIVE video strategy for TikTok
Selling on TikTok (THIS IS DIFFERENT THAN ANY OTHER PLATFORM)
Niching down to win (the not-so-scary way)
Using TikTok Shop as an online business owner (without diluting your power)
THAT B*TCH energy: Getting rid of your customer service persona on video so people watch you, trust you, follow you, and buy from you
Exactly how to build community and connection on TikTok with your audience
Effective repurposing strategies (ex: IG, Threads, email, Podcast, etc.)
OH AND MY ENTIRE BANK OF TIKTOK SCRIPTS SO YOU NEVER HAVE TO WORRY ABOUT WTF TO SAY WHEN IT'S TIME TO POST!
***Please note: The course-only option does not have any live access to Sarah

Working with Sarah completely changed how I show up on TikTok. She didn’t just help with content ideas… she literally built my confidence from the ground up. From titles and hooks to fonts, formatting, and actually understanding how TikTok works (which is very different from Instagram), her feedback was always specific, intentional, and actionable.
Because of her guidance, I not only felt confident posting in a space that can feel so overwhelming, but I also saw a huge influx of people coming from TikTok over to my Instagram. Sarah truly knows what she’s doing and what she’s talking about. I’ve hired her three separate times, and she is hands down the best coach I’ve ever worked with. I LOVE her!

Before working with Sarah I had already grown to a couple thousand but I didn’t love how I was creating content. It was taking way longer to come up with ideas, I felt all over the place with content, nothing felt streamlined and most of my videos were stuck in the 200 view range. I met Sarah when we were in a mastermind together and I loved watching her share different ideas for content with different niches. I also loved how she was sharing how service providers could grow, not just influencers, on the platform.
Her method for what content to create was super simple and made creating the videos fun. After our session I had 3 videos reach 49.1k, 35k and 21.6k views and received thousands of new followers and hundreds of people added to my email list. If you are on the fence of working with Sarah, do it, she really cares deeply for your success and knows what she’s talking about, I highly recommend her!
QUICK NOTES:
- Sarah does NOT work with network marketing (MLM) businesses
- This is NOT a "how to TikTok Shop" course (although relevant aspects of TikTok Shop for business owners will be addressed)
- This is NOT a good fit for physical product-based businesses
- This is NOT a "how to go viral" course
MEET SARAH!

HEY, HONEY BOO BOO!
I'm Sarah! A speech therapist turned content and marketing expert! I began on TikTok in 2021 and have specialized in TikTok marketing ever since!
I've grown my business account to over 79,000 and my personal brand account to 10,000 and have helped thousands of business owners and creators grow!
When I'm not hanging around the TikTok streets, you can find me squishing my IVF miracle baby girl, cuddling my doggies, listening to Broadway showtunes or watching a true crime docuseries with my husband!
I can't wait to help you get visible as friggin pie!
LET'S GET YOU VISIBLE AS FRIGGIN PIE!


Contact information
Online Business ’Tok
Operated by On Brand by Sarah
Last Updated: May 2026
1. Agreement to Terms
By purchasing, accessing, or participating in Online Business ’Tok (the “Program”), you agree to be bound by these Terms & Conditions (“Agreement”). This Agreement applies to all purchasers, regardless of which Program option is selected.
If you do not agree to these Terms, do not purchase or access the Program.
2. Program Overview
Online Business ’Tok is an online educational program offered by On Brand by Sarah, which may include:
Pre-recorded, asynchronous educational content
Live guided implementation support (mastermind investment only)
Group calls and/or community interaction (mastermind investment only)
Digital materials, templates, and video content
Participants may choose one of the following options at purchase:
2.1 Asynchronous Course
Self-paced, pre-recorded educational content
Lifetime access to the course materials
No direct access to Sarah, coaching, or live support
2.2 Live Guided Implementation Mastermind
Includes live group implementation support
Six (6) weeks of live access to Sarah via scheduled group calls
May include replays at the sole discretion of On Brand by Sarah
Program content, structure, delivery format, platforms, and scheduling are subject to change at any time.
3. Payments & No Refund Policy
Due to the digital nature of the Program and immediate access to proprietary materials:
ALL SALES ARE FINAL. NO REFUNDS WILL BE ISSUED UNDER ANY CIRCUMSTANCES.
This includes, but is not limited to: - Change of mind
- Inability to attend live calls
- Failure to complete or engage with the content
- Personal, medical, technical, or scheduling conflicts
By purchasing, you acknowledge and agree to this no-refund policy.
4. Intellectual Property & Copyright Protection
All Program materials are the exclusive intellectual property of On Brand by Sarah and are protected under United States copyright law.
Strictly Prohibited Actions Include:
Recording, screen recording, or downloading video content
Copying, sharing, distributing, or reproducing materials
Reselling, sublicensing, or redistributing any part of the Program
Sharing login credentials or granting access to non-purchasers
This prohibition applies to all content, including but not limited to:
- Videos
- Replays
- Slides
- Templates
- Community discussions
- Live call content
Any unauthorized use constitutes copyright infringement.
Violation of this section may result in: - Immediate removal from the Program without refund
- Revocation of lifetime access
- Legal action to protect intellectual property rights
5. License for Personal Use Only
Your purchase grants you a limited, non-transferable, non-exclusive license to access the Program for your personal business use only.
You do not acquire ownership of any Program materials.
6. Community Standards & Conduct
Participants are expected to engage respectfully in any group environments, including live calls or community spaces.
On Brand by Sarah reserves the right to remove any participant without refund for: - Harassment or abusive behavior
- Disruptive conduct
- Spamming or solicitation
- Violation of intellectual property terms
- Any behavior deemed harmful to the Program or its participants
7. Results Disclaimer & No Guarantees
Online Business ’Tok is an educational and implementation support program only.
While strategies, frameworks, and guidance are provided: - No specific results or outcomes are guaranteed
- Income, growth, reach, or business success are not promised
- Results vary based on individual effort, experience, consistency, market conditions, and external factors
You acknowledge that: - You are solely responsible for your actions and results
- Past results or testimonials are not guarantees of future outcomes
- Participation does not guarantee business success, income, or audience growth
8. Disclaimer of Professional Advice
The Program does not provide legal, financial, tax, or professional advice. Any decisions you make based on Program content are made at your own discretion and risk.
9. Limitation of Liability
To the fullest extent permitted by law, On Brand by Sarah shall not be liable for any direct, indirect, incidental, consequential, or special damages arising out of or related to your participation in the Program.
This includes, but is not limited to: - Loss of income or profits
- Business interruption
- Platform outages
- Technical issues
10. Force Majeure
On Brand by Sarah shall not be held liable for failure or delay in performance due to events beyond reasonable control, including but not limited to illness, natural disasters, platform outages, or internet failures.
11. Arbitration & Governing Law
Any dispute arising under this Agreement shall be resolved through binding arbitration, rather than court litigation.
This Agreement shall be governed by and construed in accordance with the laws of the State of New Jersey, United States.
12. Contact Information
For questions regarding this Agreement, contact:
On Brand by Sarah
sarah@onbrandbysarah.com
13. Acceptance
By purchasing or accessing Online Business ’Tok, you acknowledge that you have read, understood, and agreed to these Terms & Conditions in full.
Choose a pricing option
- Preferred optionOnline Business 'Tok Course ONLY: One-time payment ($397.00)$397.00
- Preferred optionOnline Business 'Tok Course ONLY: Split pay (2x $198.50)2x $198.50
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